Let’s take a little detour from Süperfad work to celebrate our people. This month, our very own Art Director Gretchen Nash was featured in the respected design magazine IdN. In a section focused on “tactile design,” the profile shows a number of Gretchen’s personal pieces, and focuses on the influence of handcrafts and mixed-media in her work. Outside of the office, Gretchen recently completed a book entitled “Dear Gretchen” that colorfully and graphically analyzes a collection of letters from her childhood to the present. If her consistently strong motion-design work didn’t prove it already, the girl is no slouch. Congrats Gretchen! Now get back to work…

Did you know that White Castle was the original American burger chain? Or that they actually invented the “sliders” you now see on every menu in town? Neither did we, until we worked on this new campaign for the iconic chain’s 90th Anniversary. In “Everything’s Better With Bacon,” we use bombastic 3D animation and playful typography to give the viewer a quick history lesson, while showcasing the burgers that made White Castle famous. “The Rules Are Different” takes the brand to another level, colorfully separating the original from all the other “wannabes” out there. Consider yourself informed.

Every day, people from all around the world visit superfad.com to learn about us. We thought it would be nice to learn about them for a change. With that in mind, we created a global traffic visualizer to teach us more about our web audience and the cities and countries in which they live.

The visuals are driven by data from Google Analytics, the Yahoo! Developer Network and GeoNames. Key technologies include HTML5, CSS3 and, most notably, WebGL, which allows for hardware-accelerated 3D graphics directly within a web browser.

To enjoy the visualizer, you’ll need a cutting-edge browser like Google Chrome, Mozilla Firefox 4 or a developmental build of Apple’s Safari.

For Shoe Carnival’s new spring campaign, Süperfad director Will Hyde re-teamed with agency 22squared to create a pair of spots infused with the spirit of dance. To create an appropriately toe tapping pastiche, Süperfad collaborated closely with legendary choreographer Jamal Sims (Step Up). Sims selected a series of dancers to add dance athleticism to the spots; one heavily choreographed and the other energized with freestyle moves.  The dancers were filmed against black for dramatic visual pop, with graphics and colorful highlights added in post for Broadway style panache.

Bored? Spend some time in the new Süperfad Playground and explore emerging interactive technologies such as HTML5 and WebGL!