At the recent AICP Show in New York, Süperfad dominated the award show’s design category with two visually striking projects, the ink blot-inspired Target “Art Connects” and the explosive and immersive “Universe of Entertainment” for PlayStation 3.
Target’s Art-Connects is a branded installation experience that appeared on four independently moving screens that interconnect to make one large digital canvas. The piece is about imagination as portrayed by art and music, core experiences that connect us all.
PS3 was designed for a sophisticated audience who would appreciate the notion of controlled chaos. Using a sculptural approach, Süperfad envisioned a console from which hyper-real glossy worlds burst forth and contract, while the viewer is plunged seamlessly from one gaming experience to the next.
Our campaign for NWsource.com recently got a write-up.
Our current round of Sprint spots got a write-up on Motionographer.
Will Johnson and Will Campbell were among the honorees at the 2008 First Boards Awards, which honors the best and brightest new talent.