“New + Now” is a totally-of-the-moment project in the best sense: a design-driven promotional package for commercial advertisers looking to reach prime audiences in a cluttered landscape. Nickelodeon approached us with the creative challenge of designing a flexible, creative interface within which product would be presented. Part futuristic, part organic, the final framework was to be an organism that was constantly in flux. The Süperfad team took this direction and crafted a “living sculpture” logo that is both functional and fantastic, with elements of wood, glass, grass and stylized type that is ever evolving and provides adaptable platforms for product integration. We truly loved this project and the creative freedom provided by the client and client partners. New + Now is a hybrid advertising campaign that feels like a show open and commercial all in one. Very “of the now”.