For NASCAR Nationwide, Superfad delved deep into R&D to produce a 3D chalkboard pastiche as a metaphor for NASCAR’s up & comer track. High-speed macro shots of crumbling chalk were married to CG simulations to seamlessly merge the real and digital. The spot is part of a campaign that highlights the excitement and intensity that is truly at the heart of all things NASCAR.
Credits
Campaign Spots
NASCAR “Decisions”
NASCAR “Pressure”
NASCAR “Tracks”