Cartoon Network “New Cosmos”

Don’t we all secretly wish the world behaved like it does in cartoons? As visualized by director Nando Costa in our new promo, that’s exactly what happens for a young boy surfing Cartoon Network’s “Toonix” website. First the boy himself transforms into a colorful animated character, and then the real fun begins as he shrinks down to the scale of an action figure. His desktop becomes the animated embodiment of Toonix in the real world, as 3D characters run wild in a microuniverse of imagination; all speaking to the rich illustrated palette and vibrant social network of the Toonix site. With careful attention to each and every irreverent detail, the spot is a visual feast full of tiny moments that reward repeated viewing. In fact, if you watch it enough times, maybe you’ll even get your wish…