In case you haven’t checked the market lately, gold is still hot. So for the new campaign for Hertz’s Gold Plus Rewards membership, we figured why not go all the way and make everything out of gold? That’s right, we’re talking cities, cars, flowers, and most importantly, Hertz’s new mascot Horatio. After we worked with DDB New York on a previous spot that introduced Horatio in a cameo, the agency decided to give him a starring role in “Gold Is Better.” This is particularly notable because the spot also marks Hertz’s first fully animated commercial in 20 years.
To expand on the character of Horatio, we went through extensive development to capture both his swagger and his charm. A charm that is further added to by the voiceover talent of the inimitable Owen Wilson. Creative Directors Kinda Akash and Brian Drucker created a friendly, clean look to the Hertz world that is bursting with life, while our 3D team devised an ownable style based on simple geometric shapes. The result is a vibe that’s pure sunshine. Will Horatio be back? Stay tuned… and stay gold.