Using the Quikrete red bag as the very foundation for the commercial, Süperfad built a spot that draws upon the inherent product strength and its history. Fine craftsmanship, indeed.
Credits
| Duration: | 00:30 |
| Client: | Quikrete |
| Agency: | Fitzgerald+CO |
| Creative Director | David Viau |
|
CGI Supervisor | Dade Orgeron |
|
Designer | Chris Saunders |
|
3D Artists | Tom Oakerson, Andrew Butterworth, Phiphat Pinyosophon |
|
2D Animation/Compositing | Loren Judah, Paulo Dias |
|
Editor | Ryan Haug |
|
Colorist | Jeff Tillotson/Lightpress |
|
Producer | Nannette Ray |
|
Executive Producer | Chris Volckmann |
